We Are The People

What started as a collaboration between U2 rock legends and one of the world’s biggest EDM artists/producers to create the official song of UEFA EURO 2020 spiraled into the groundbreaking performance the world saw on the 11th of June. Tapping into the artist’s electric synergy and utilizing the world’s most advanced technology, the virtual performance featured a digital recreation of the Olympic Stadium and an exciting reimagining of We Are The People. A highlight of the opening ceremony, the performance was beamed around the world on live broadcasts and platforms.

Simultaneously adapting to the times and embracing the future of entertainment, UEFA pushed their boundaries and went fully virtual for this production with ‘High Scream’ and TREATMENT studios. A spectacular, never-before-seen kind of performance, this digital event sets new, high standards for virtual productions.


Willie Williams

Executive Producers

Romain Pissenem for High Scream 

Sam Pattinson for Treatment Studio 


Lizzie Pocock 

Design Director

Noah Campeau

Technical Director

Brandon Kraemer

CG Lead

Sam Munnings

CG Artists

Gareth Blayney

Jim Greenslade

Susana Yamamoto


2D Artists

Padraic Culham

James Rushton


Brandon Kraemer

Technical Manager

Dylan Steenkamp

Shoot Director

Matt Askem

Shoot Producer

Matthew Cummins

Production Coordinator

Sam Brickman

Director of Photography

Marcus Domleo

Ricky Patel

VFX Shoot Supervisor

Ant Walsham


Sharon Blankson


We Are The People

Martin Garrix feat. Bono & The Edge

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