360 Tour 2011

Willie Williams close relationship with U2 continues on their 2011 360' tour.

The title of the tour coincides with its configuration, with the stage design featuring a large four-legged steel structure and a cylindrical video screen that hovered above the performance area, allowing for an in-the-round show experience. The 360 LED screen was built with extendable hydraulics and would expand up and down above the performance area, creating a hexagonal pattern allowing for variability with video visuals.

The inspiration for the design came from the landmark Theme Building at Los Angeles International airport.


U2, Principle Management, Live Nation

Screen Content Producer

Sam Pattinson

Show Design & Direction

Willie Williams


Mark Fisher

Tour Video Directors

Tom Krueger and Stefaan "Smasher" Desmedt

Content Creatives

Bill Carter

Stefaan Desmedt

Gavin Friday

Declan Gaffney

Damian Hale

Luke Halls

Damien Hirst

Loyal Kasper

Aaron Koblin

Eoin McLoughlin

Chris Milk

Shirin Neshat

Catherine Owens

Dana Schechter

Terry Scruby

Hiroshi Sugimoto

Jan Urbanowski

Willie Williams

Run Wrake

Kinetic Video Screen, Concept & Design

Chuck Hoberman, Frederic Opsomer

Tour Production Director

Jake Berry

© The Third Company

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