Power Trip 2023
We were delighted to continue our collaboration with AC/DC for their first performance in 7 years at the Power Trip Festival in Coachella Valley. The festival featured an impressive lineup of legendary artists and bands, including Metallica, Judas Priest, and Guns N' Roses, with AC/DC taking the center stage as the headline act on Saturday night. Using the band's iconography throughout, Treatment designed a unique show tailored to a devout audience, producing and delivering all the visual and on screen content for this legendary weekend. The scale of the screens allowed our team to create stunning, super wide landscapes while still adhering to AC/DC's rock n roll aesthetic of muscle cars, hellish landscapes, dramatic skylines, snakes and their iconic Rosie figure, it was a great challenge for the team reinventing these iconic visuals for a modern audience.
Design & Animation
Technical Director for Treatment
Woodroffe Bassett Design
Early Bird Visual