Following on from the success of the Series 3 Exhibition, Treatment was asked to collaborate on a new iteration and touring version of the Magic Malle for Louis Vuitton which focused on celebrating the heritage and inspirations behind the brand’s latest collections. The touring element of the exhibition meant that there were various considerations to be made during the design process to ensure that the piece could be translated into all locations and territories.
The result was a replica of an iconic Louis Vuitton trunk, fabricated from bespoke video screens and finished with original LV leather trimmings - which allowed us to bring the trunk to life before the eyes of the visitor. The trunk sits within four walls of LED showing supporting video content to further enhance the story being told.
The exhibition has travelled all over the globe from Hong Kong to Los Angeles and Jakarta to Madrid.